Overview
Drivee is a marketplace for buying and selling used cars. We designed and built it end to end: the brand, the app, and everything that carries it, from social posts to a brand film. What we did: brand identity, app design and development, motion and social.
Challenge
Buying a used car usually comes with a side of suspicion. Is the price fair? Is the seller real? Will the paperwork drag on for weeks? Drivee needed a brand and an app that answer those questions before anyone has to ask them.
Brand
The logo and app icon come from one simple car shape, drawn to hold up everywhere, from a notification badge to a full-screen splash. A grid of tiles tests it against every colour in the palette.
Colour
Fifteen colours, led by five core tones named after what the brand has to carry: Brume, Confiance, Crème, Lagon and Nuit. Calm where trust matters, bright where the app needs to guide.
The app
The app takes buyers and sellers from the first search to a confirmed deal: clear listings, saved favourites, direct messages with sellers, and a step-by-step deal flow that always shows where you stand, down to the keys changing hands.
Outcome
One system across every screen and channel: the app and its components, the social posts, and a brand film that puts it all in motion. Calm and trustworthy, without being boring. Brand identity, app design and development, and motion by Wibitech.
