Overview
Bel Fish has processed and exported Moroccan seafood since 1996, without a website to show for it. We designed, wrote and built its first one, made for the importers and distributors it sells to across Africa, Europe and Asia. What we did: website design, copywriting, brand direction and development.
Challenge
Bel Fish had no website. Buyers abroad had nothing to check before getting in touch, and nearly 30 years of know-how, two freezing units and export certifications lived only in conversations. The company also had a logo but no brand around it: the logo had to stay, and everything around it had to be built.
Website
The site follows the product: from the port, through processing and freezing, to shipping. An importer reads the company in the same order the fish travels, which answers the questions they ask before writing. We wrote it in French, the client’s choice, in plain words a buyer can scan. The version that shipped is the second one, refined after Bel Fish’s feedback on the first.
People first
Bel Fish’s own line is “L’humain avant tout”: people first. So the site leads with the company’s history and its team before the products. For a buyer choosing a long-term supplier, the people behind the product matter as much as the product itself.
Brand
Bel Fish kept its logo. We built the rest around it: a colour palette, the type and a direction for the photography, so the site looks like the company and not like a template.
Outcome
Bel Fish went live in 2026, one month after the first call, with its first website: a clear story for buyers abroad, its 13 species in one catalogue, and a direct line to the export team. Website design, copy and development by Wibitech.
